ABOUT ME

“She is a genuine, passionate advocate for users and their needs. Her unwavering commitment to representing the voice of the customer, as well as her energy and enthusiasm for doing so, are both infectious and inspiring”

MY STORY

I’m a Liverpool-based researcher, insight professional and strategist. I help develop solid and data-driven strategies across both brand and product spaces. I believe in the value of using insights, data and customer empathy to make better decisions.

I've spent the last decade working with brands to:

  • Deeply understand who their customers are, as well as identifying growth opportunities

  • Drive innovation and improvements for products

  • Define and refine marcomms about who they are and what they stand for

  • Improve user/customer experiences.

I’m a mixed-methods researcher in the truest sense - I’m 50/50, down the middle, by design. I’m as happy conducting interviews and focus groups, as I am crunching the numbers.

I’ve worked with brands such as Bumble, Badoo, Samsung, Dyson, John West, Domino’s Pizza, Lego, Next, Jacamo, Britvic, Remington, Russell Hobbs, Iams and Cancer Research UK.

My expertise is in supporting brands in FMCG/Consumer/Retail and Tech but I’ve worked across a huge number of sectors throughout my career, so there’s something I can bring to every project I work on.

“Lucy truly embodies what it means to be a "mixed method" researcher. Her skill set is wide, but she can also provide a lot of depth when she tackles highly complex questions.”

“Her tenacious interview technique and friendly manner have made her a joy to take onsite visits.”

“Her ability to communicate insights and bring our customer’s reality to life is gold standard”

“With Lucy around, the standard for quality is always set high.”