Experienced conducting interviews, focus groups, diary studies, contextual inquiries, ethnographies, usability tests, card sorts, online communities (both short and long-term), and accompanied shops.

Experienced running complex and global quantitative projects end to end. Can support with questionnaire design, scripting, link checking, tab creation, analysis, reporting and finding creative ways of landing those insights.

As an experienced agency/client-side researcher, handling complex and knotty primary research projects end to end is my bread and butter. I can seamlessly slot in your team to expand their capability.

I also provide support via secondary research projects - sometimes you don’t need to start from scratch. I can support via literature reviews, re-cutting and repurposing old data sources, heuristic evaluations, competitor audits and going down rabbit holes.